Spotify Donates $ 500,000 to the Nationwide Unbiased Venue Affiliation (NIVA)

As part of the Wrapped 2020 campaign Spotify donates $ 500,000 to the National Independent Venue Association (NIVA).

The donation will go to more than 30 locations directly affected by the Coronavirus (COVID-19) shutdown and the NIVA Emergency Relief Fund. The organization’s #SaveOurStages effort was launched in October to raise funds for our most vulnerable venues and iconic stages.

Co-founder and Treasurer of NIVA, Stephen Sternscheinsays:

Towards the end of 2020, the live music industry is entering its ninth month of no shows, no income, no federal support, and increasing debt. Music connects us all – as Spotify shows us, it has helped our friends, families and communities through this turbulent year.

In addition, a new partnership will be launched in the coming weeks where great artists share their stories and emphasize the importance of saving the stages on which they performed. The roster contains Alicia Keys, Lady Gaga, Childish Gambino, The Weeknd, and more.

Sternschein continues:

All of the favorite artists started somewhere, and we’re so grateful to Spotify for helping us tell these stories. The stories that artists like Bruce Springsteen, Lady Gaga, The Weeknd, The punchesand so many more began on the very steps that are struggling for survival today.

Find out more about the cause here.

Source: Pollstar

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