What is a Marketing Funnel
What is a marketing funnel and why should every marketer online create one?
It's a strategy for marketing that you employ to convince prospective customers to purchase your product. This is a sales process that involves a person visiting your website to look up the information they need to solve their problem. However, via certain tools, you will learn how to build an ongoing relationship with every person who visits your blog.
This will help you better understand each visitor's needs. This will enable you to give the best information to each visitor. If you can gain trust from a visitor they're more likely to buy your products. The customer becomes the visitor.
In time the majority of customers become extremely loyal clients who are ready to buy any product that your website promotes. The marketing funnel is a compilation of the various steps involved in converting visitors to buyer who is willing to buy whatever you sell.
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This is the ultimate objective of every online marketer. A well-designed funnel will accomplish this quickly.
Your marketing efforts are grabbing people's attention, and drawing them into your funnel. Once they complete your PERSONAL questionnaire, they will be automatically entered the funnel. Because they are not going to opt into your lead capture page for business, I use the word "personal". They are looking to become a leader, not a company.
The lead capture page is where they begin the funnel. If they click on the "Sign up Now" or "Enter here" buttons, they are in a position to enter a different world of network marketing.
They are preparing themselves for it, which is the best thing. It's up to them. They don't have anything to offer you other than yourself as a leader and mentor, and as someone who can assist them get more leads into their business.
This is how a typical funnel works.
To draw people to your products To attract and qualify people to your products, you must offer them a freebie to be offered on the "front end". To receive your product for free, sign up (also called opt-in), and provide your email address and name. In turn, you will add them to your mailing list.
Now you have those people on your email list and can send other related offers that they may be interested in.
They'll be directed to a page that offers a low-price offer or trip wire deals immediately after signing to receive the offer for free. This is where they're moving to your "back-end" of your funnel.
If the buyer buys the lowest-priced deal, they will be taken directly to a similar offer at a more expensive cost (commonly called an upsell). A person who also buys the cheaper offer will be taken to the next comparable product at an even higher rate. The list could continue for a long time...
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